Visualisation vs ‘high end’ 3D

3D imaging is one of the hot areas of computer graphics. From Pixar’s animations (Toy Story, Brave, etc.) to The Hobbit , the work of talented 3D artists and programmers is wowing cinema audiences. The on-the-fly 3D graphics in computer games are ever more realistic. Even the icons and windows in computer operating systems have a 3D appearance.

But what if you need something a little more simple — and affordable? A visualisation of your new product packaging, for example, before it’s printed? Or a sketched architectural view of a building you are designing? That’s the sort of thing I do.

3D visualisations

Sandoz

To announce new products as they are launched, Sandoz Australia needed 3D images of packs — before they existed in physical form. Here are some of them. They are simple, clear 3D models — perfect for websites and product announcements. (Sandoz absorbed Hexal Australia in 1995.)

Acihexal cold sore cream

Roxide antibiotics

Ranitic heartburn and indigestion tablets

Eryhexal suspension

Product visualisation

A company in Sydney makes a product it calls a Sun Lizard. It works on a similar principle to solar water heating, but with air, using a small photo-electic panel to drive a fan to make it all happen. When one of these devices went on display for a ‘sustainable house’ open day, I created a couple of 3D cutaways to show how it worked. Here is one of them.

Sun lizard venting heat in summer

Architectural rendering

To advertise the features of a yet-to-be-built nursing home, the builders commissioned a website. The website makers asked for architectural renditions of a room and a courtyard, based on the plans. They wanted a sketchy appearance rather than a ‘photographic’ look. Here are the images.

Interior

Courtyard

Email