Visualisation vs ‘high end’ 3D

3D imaging is one of the hot areas of computer graphics. From Pixar’s animations (Toy Story, Brave, etc.) to The Hobbit , the work of talented 3D artists and programmers is wowing cinema audiences. The on-the-fly 3D graphics in computer games are ever more realistic. Even the icons and windows in computer operating systems have a 3D appearance.

But what if you need something a little more simple — and affordable? A visualisation of your new product packaging, for example, before it’s printed? Or a sketched architectural view of a building you are designing? That’s the sort of thing I do.

3D visualisations


To announce new products as they are launched, Sandoz Australia needed 3D images of packs — before they existed in physical form. Here are some of them. They are simple, clear 3D models — perfect for websites and product announcements. (Sandoz absorbed Hexal Australia in 1995.)

Acihexal cold sore cream retail pack

Acihexal cold sore cream

Roxide packs

Roxide antibiotics

Ranitic packs

Ranitic heartburn and indigestion tablets

Erehexal bottle

Eryhexal suspension

Product visualisation

A company in Sydney makes a product it calls a Sun Lizard. It works on a similar principle to solar water heating, but with air, using a small photo-electic panel to drive a fan to make it all happen. When one of these devices went on display for a ‘sustainable house’ open day, I created a couple of 3D cutaways to show how it worked. Here is one of them.

Sun lizard solar air heating cutaway view

Sun lizard venting heat in summer

Architectural rendering

To advertise the features of a yet-to-be-built nursing home, the builders commissioned a website. The website makers asked for architectural renditions of a room and a courtyard, based on the plans. They wanted a sketchy appearance rather than a ‘photographic’ look. Here are the images.

Bedroom interior showing furniture and window


Courtyard showing path, vegetation and encircling buildings