Hexal Australia Meprazol campaign
A full campaign, from illustration, through animations to mouse mats and envelopes
When Hexal Australia, which sold a wide range of generic pharmaceuticals in Australia, wanted to announce its latest release it pulled out the stops. Mouse mats, post-it notes, ads in doctors’ dispensing software, ads in medical and pharmaceutical magazines, along with inserts and business reply cards, personalised letters to doctors and pharmacists, shelf display cards.
Whew!
Hexal wanted a stylised illustration of a tree shedding leaves, indicating savings for patients and greater returns for pharmacists with a generic version of a stomach ulcer medication. Its colours match the green and yellow of the pack’s livery. They also needed a 3D representation of the pack. And they wanted a look that would carry through all of the elements of the campaign.
Having created the tree I set it against a purple sky (complementary colour to the pack’s yellow colour, with a wave motif through it to indicate the wind of change and to refer back to a previous Hexal campaign).
The mouse mat and post-it note designs came first.
Mouse mat and post-it note pad for doctors
Then the animated strip ad (and full screen ad) for Medical Director software on doctors’ desktops.
Animated Meprazol strip ad (reduced size)
Then the ad design.
Here’s what the ads looked like.
Magazine inserts and reply card
Mailer envelope and letter (existing letterhead)
There was more, but this gives you some idea of the scale of the campaign. I also took care of much of the printing and delivery to magazines, mailing house and client representatives.
(Hexal has now been subsumed by Sandoz, which has become my client in its turn.)